Study Finds Event Marketers Continue to See Gaps in Event Tech

As the pandemic has worn on and digital events have evolved, event marketers have found they offer benefits — such as gathering enhanced analytics and achieving higher attendance — that were more difficult to attain at in-person events, according to a new study from videoconferencing service company BlueJeans.

Read the full article at The Professional Convention Management Association here.

By Dave Wells
Dave Wells Career Coach