What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually? 

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Cover Letter Tips for Creative Careers

Good advice– on anything these days– is hard to find. But in no area is it so woefully inadequate as cover letters for creative professionals looking to thrive in creative careers.

What’s so wrong with cover letter advice for creatives? In general, …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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Insider Tips for Marketing, Business, Sales, and Advertising Professionals

So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and …

By WayUp
Sign up to WayUp to personalize your job search and apply to opportunities from Fortune 500s to startups, all in one place. Let's get you hired! Click here
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Top 10 Jobs for Marketing Majors

When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …

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I’m a University Recruiter at UNIQLO. Here’s What I Look For

Michelle Le has worked for UNIQLO for four years and is currently a university recruiter. Known for its simple, high-quality, everyday clothing designed with life’s needs in mind, UNIQLO is a global clothing apparel brand originally founded in Japan. The …

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Can My Creative Industry Resume Be More Imaginative?

There’s a time and a place when it comes to creativity in the job application process.

One of those places, for example, is your resume – especially if you work (or are seeking work) in a creative industry like media, …

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14 Marketing Analyst Interview Questions (With Answers)

Marketing analyst interview questions aim to see if you have the technical skills to research and manipulate data and the soft skills to communicate your findings effectively. Although the day-to-day role of a marketing analyst can vary, there are some …

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Insights into Your Industry: Marketing Majors

Have you ever wondered what the job market is like for marketing grads in different parts of the country? What salary you can expect to earn?  How you can tell if you have the skills and qualifications you need to …

By Mary [uConnect]
Mary [uConnect] Customer Success Manager
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Come browse free business attire at the Isenberg Suit Shop

Need to revamp your wardrobe for your upcoming summer internship or job? Come get free professional attire for internships at the Isenberg Suit Shop pop-up.  Net Impact Club and the Office of Career Success worked sorting donations of pre-loved business …

By Bruna Passos Amaral
Bruna Passos Amaral Vice President
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JC Penney Suit-Up Event

The JC Penney Suit-Up Event is a fantastic opportunity to purchase professional attire at a steep discount! To receive an extra 30% off Suit-Up Coupon, text GOUMASS to 67292. Purchases can be made online or in person from March 1st …

By Melissa Salva
Melissa Salva Director of Undergraduate Career Services
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