First Years

6 Steps to Beginning a Career in SEO

Search engine optimization has grown from a minor web development skill into a full-time position. Today, if a web user can’t find a company online, it’s toast. This fact has given rise to specialists who have mastered navigating the chaotic …

By Stephanie Jones - Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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Top 21 African American Professional Groups (Monster)

Looking for networking support and career advice in your field? You’re bound to find a professional association here that can help. Click here for the full article on


By Pam Mathison
Pam Mathison Career Coach
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How to Be an Awe-ful, Not Awful Leader

“Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it..” ~ W.H. Murray

We are a society of scientists and logicians. We like to know “why,” “why,” “why.” When things seem to be …

By Dave Wells
Dave Wells Career Coach
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Why Communication is So Important for Leaders

Describing effective communication as a 2-way street is passé. Communication for leaders is much more complicated, and leaders at all levels need to know a whole lot more than the mechanics of sending and receiving information. Harnessing the ability to …

By Dave Wells
Dave Wells Career Coach
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Big Windshield Looking Forward, Small Mirrow Looking Back

By: Everett “Bud” Hendrickson

This truth has gained more relevance considering the challenging year we all have endured. To effectively lead entering the summer of 2021, we need to recognize key learning points from 2020 and early 2021. Looking back …

By Dave Wells
Dave Wells Career Coach
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Professional Development Resources

Take a look at these resources to help you learn about what’s needed to succeed in your industry.

McCormack Sport Management Faculty


Name Office Hours Extension ISOM Ben Alamar By appointment Brett Albert …
McCormack Sport Management Alumni Database Instructions

Follow Instructions HERE to create your account and use the Alumni Database.

Footnotes: A First Gen’s Personal Story of Her Life at UMass And Isenberg

Mariceli Mota graduated in December 2020 and began her career in Forensic accounting at EY.

Read her story about navigating …



Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Chase Career Center Hours

M 8:30am-5pm
T 8:30am-5pm
W 8:30am-5pm
TH 8:30am-5pm
F 8:30am-5pm