Marketing
Q: OUTSIDE OF CLASSES, WHAT CLUBS/ACTIVITIES ARE YOU INVOLVED IN HERE AT ISENBERG/UMASS?
A: Outside of class, I am the Director of Marketing and Social Media on the McCormack Sports Leaders Forum. I maintain the Instagram account and oversee content …
If you’re a recent college graduate heading into a job interview, you might have prepared to answer questions about how what you did in college will translate to the world of work along with other common interview questions such as “ …
Business is one of the most popular college majors in the country. In fact, in the 2017-2018 academic year, 19% of all bachelor’s degrees awarded by U.S. colleges were business degrees, according to the National Center for Education Statistics (NCES). …
User engagement is the ultimate goal of user experience design and is crucial for business success. App developers want users to click, type, swipe, play, buy, and so on. When it comes to a digitally native company, the business’s survival …
Search engine optimization has grown from a minor web development skill into a full-time position. Today, if a web user can’t find a company online, it’s toast. This fact has given rise to specialists who have mastered navigating the chaotic …
