Welcome Marketing Majors!

Visit for regular updates about career opportunities in marketing, including relevant blog posts, job and internship postings, networking events, information sessions, and more. Click on the Identity Resources tab above for additional opportunities that might be right for you. You are also encouraged to click here to set up your user profile for personalized updates!

Marketing

Student Spotlight: Madison Peyser, Sport Mgmt. & Marketing Double Major, Sociology Minor, ’22

Q: OUTSIDE OF CLASSES, WHAT CLUBS/ACTIVITIES ARE YOU INVOLVED IN HERE AT ISENBERG/UMASS?

A: Outside of class, I am the Director of Marketing and Social Media on the McCormack Sports Leaders Forum. I maintain the Instagram account and oversee content …

By Cecelia Jenkins
Cecelia Jenkins
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How to Answer “Why Did You Choose Your Major?” in a Job Interview (Plus Example Answers)

If you’re a recent college graduate heading into a job interview, you might have prepared to answer questions about how what you did in college will translate to the world of work along with other common interview questions such as “

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
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9 Jobs You Can Get With a Business Degree

Business is one of the most popular college majors in the country. In fact, in the 2017-2018 academic year, 19% of all bachelor’s degrees awarded by U.S. colleges were business degrees, according to the National Center for Education Statistics (NCES). …

By Regina Borsellino - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

UX Design Gamification: 6 UX Principles That Boost User Engagement

User engagement is the ultimate goal of user experience design and is crucial for business success. App developers want users to click, type, swipe, play, buy, and so on. When it comes to a digitally native company, the business’s survival …

By Kindra Cooper - Springboard
Springboard
Bridging the world's skills gap through affordable, high-quality, online education.
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6 Steps to Beginning a Career in SEO

Search engine optimization has grown from a minor web development skill into a full-time position. Today, if a web user can’t find a company online, it’s toast. This fact has given rise to specialists who have mastered navigating the chaotic …

By Stephanie Jones - Firsthand
Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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Skill-Building with LinkedIn Learning

See below for skill-building courses – visit LinkedIn Learning for more.

Digital Marketing Trends

Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…

Marketing Tools: Growth Marketing

Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…

Google Universal Analytics Essential Training (2020)

Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…

Lead Generation: Social Media

Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…

Social Media Marketing: Strategy and Optimization

Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…

Social Media Marketing Trends

Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…

Working with Recruiters to Get a Job

Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…

Creating and Giving Business Presentations

Tatiana Kolovou
What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience’s interests, and designed…

Developing Cross-Cultural Intelligence

Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

Inclusive Leadership

Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…

Featured Resources

The Isenberg Resume: A How-To Guide for Undergraduate Students
Big Interview

The Big Interview platform gives students the skills and preparation they need for successful interviews, including effective responses to challenging …

Big Interview Quick Start Guide
Career Insights for Marketing Majors

Use this handy document to jump start your career research! Use the company names and job titles in this resource as …

Location

Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Chase Career Center Hours

M 8:30am-5pm
T 8:30am-5pm
W 8:30am-5pm
TH 8:30am-5pm
F 8:30am-5pm