Welcome Marketing Majors!

Visit for regular updates about career opportunities in marketing, including relevant blog posts, job and internship postings, networking events, information sessions, and more. Click on the Identity Resources tab above for additional opportunities that might be right for you. You are also encouraged to click here to set up your user profile for personalized updates!

Marketing

12 High-Paying Jobs That’ll Let You Tap Into Your Creativity

When you’re a naturally creative individual, job searching can feel particularly challenging. It’s easy to feel like any job that isn’t obviously artistic will force you to either give up an important part of yourself or settle for a low …
By Carina Finn - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

Marketing Associations to Join

Joining a trade association allows you to tap into the collective knowledge of a group of professionals in your industry. It’s especially useful for students who are entering the workforce after graduation. The associations allow its members to attend workshops …
By Pam Mathison
Pam Mathison Career Coach
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Sales Associations & Networking Groups for MedTech Professionals

MedTech salespeople are understandably so focused on their day-to-day sales activities and quotas that they often miss opportunities to improve their knowledge, skills, and networking opportunities. The most proactive MedTech sales professionals tend not to wait until they are seeking …
By Pam Mathison
Pam Mathison Career Coach
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Student Spotlight: Millena Ribeiro, Marketing ’22

Q: OUTSIDE OF CLASSES, WHAT CLUBS/ACTIVITIES ARE YOU INVOLVED IN HERE AT ISENBERG/UMASS?
A: I am a member of Women in Business and was previously a student ambassador, where I got to lead prospective students on tours of Isenberg and …

By Melissa Salva
Melissa Salva Director of Employer Engagement
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What Does a Marketing Manager Do? Key Job Duties, Salary, Skills Needed, and More

Marketing managers are ubiquitous in the professional world; they can be found across nearly every industry and in every size and type of company. Though their job descriptions and years of professional experience may differ, marketing managers serve as the …

By Shelby Simon - The Muse
The Muse
Expert advice to answer your career questions.
Read more »

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Skill-Building with LinkedIn Learning

See below for skill-building courses – visit LinkedIn Learning for more.

Digital Marketing Trends

Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…

Marketing Tools: Growth Marketing

Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…

Google Universal Analytics Essential Training (2020)

Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…

Lead Generation: Social Media

Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…

Social Media Marketing: Strategy and Optimization

Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…

Social Media Marketing Trends

Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…

Working with Recruiters to Get a Job

Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…

Creating and Giving Business Presentations

Tatiana Kolovou
What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience’s interests, and designed…

Developing Cross-Cultural Intelligence

Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

Inclusive Leadership

Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…

Featured Resources

The Isenberg Resume: A How-To Guide for Undergraduate Students
Big Interview

The Big Interview platform gives students the skills and preparation they need for successful interviews, including effective responses to challenging …

Big Interview Quick Start Guide
Career Insights for Marketing Majors

Use this handy document to jump start your career research! Use the company names and job titles in this resource as …

Location

Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Chase Career Center Hours

M 8:30am-5pm
T 8:30am-5pm
W 8:30am-5pm
TH 8:30am-5pm
F 8:30am-5pm