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There’s no set recipe for building a thriving business. But there are a few general strategies and best practices that can help entrepreneurs of all stripes mitigate risk and build a compelling brand. In this course, learn some of these best practices from business leaders in many different roles, from Spanx founder Sara Blakely to astronaut Chris Hadfield. Learn how a small startup can grow on a low budget by utilizing customers as a research and marketing tool; how to keep your brand from becoming permanently trapped in a narrow niche; how to develop an approach for evaluating the objectives and aspirations of potential investors; and more.
This course includes videos from:
Sara Blakely, founder and owner of Spanx
Tim Ferriss, podcaster and author (The 4-Hour Workweek and Tools of Titans)
Chip Conley, best-selling author, founder of the Modern Elder Academy
Chris Hadfield, Canadian astronaut
Note: This course was produced by Big Think. We are pleased to host this content in our library.
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