MS Business Analytics

UX Foundations: Research

Instructor: Amanda Stockwell

User experience is all about making sure the design of a product or service fits the needs of users. UX research helps you thoroughly understand those users, assess how well you’re serving their needs, and uncover opportunities to create something even better.

In this course, instructor Amanda Stockwell introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use different research techniques and testing methods to identify what works best for your organization, answer questions about your customers, and drive better user experiences and business outcomes.

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