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Video Introduction
Major: Management
Job Title: Marketing Associate
Company: Prevounce
Company Description: Prevounce is focused on empowering healthcare organizations of all sizes to grow compliant, sustainable, and impactful remote care programs that make connected health easy for clinicians and their patients.
Did you have any initial career goals when you entered Isenberg? Were there any key moments or influences (a guest speaker, course, or extracurricular) during your time at Isenberg that changed or confirmed your career goals?
When I entered Isenberg, all I knew was that I wanted to be able to join any organization and understand how they run and where my role fit in their business. I didn’t really have any concrete idea as to what that might look like after I finished school. However, learning about entrepreneurship from professors like Charlie Johnson in New Venture Finance and New Venture Organization & Growth, as well as participating in some of the Berthiaume Center for entrepreneurship’s pitch competitions led me to the world of start-ups. I found the scrappy personalities and flexibility of start-up businesses captivating. Within a narrow job search I sought out companies where I could see the impacts of my work and maintain the ability to contribute.
Can you share a favorite work assignment that could help a student understand more about what you do?
In junior year writing I recall writing a trend report that summarized an industry in a few key areas and offered a proposal as to what a company should do to best respond to that trend. This assignment has translated the best to my day-to-day tasks at Prevounce; that is, taking in relevant research from vetted and reputable sources, distilling information into meaningful and actionable steps, distributing that information to others in the organization, and following up to ensure any relevant response steps are completed.
Now that you’re in this position, what aspects have surprised you that you didn’t anticipate before starting?
I was surprised how unprepared I was to hone my writing skills. While I always knew that writing marketing copy was a very serious skill, I massively underestimated the amount of linguistic tailoring that needs to be performed for every target audience within every form of communication. While I graduated college with confidence in my ability to craft a 10-page research paper or persuasive essay, I did not think about how difficult it would be to craft a 150-word email that conveyed all of the most important details about your product in a way that is most likely to resonate with an audience.
What inspires you about the work you are doing in your industry?
In the healthcare space, there is so much room to improve the level and quality of care that we can provide, especially to our aging population in the US and those experiencing difficulty in accessing adequate healthcare services. I find all the work that we are doing at Prevounce really inspirational. We are providing the entire package of easy-to-use software, high quality devices, and care management support. We are helping bring the means to provide better healthcare at home to providers across the country, and that inspires me deeply.
What are some daily challenges you experience in your role?
I experience what I expect a lot of new graduates may feel if their first role is in a smaller or newer company, the struggle to learn while keeping pace with people that are hustling to grow a company. There are days where I feel like I don’t quite know what my goals should be, what targets I should set for myself, or how to assist the organization in the goals we have collectively. You have to come up with your own framework to keep you moving and learning because in a growing organization, even with great mentorship, there will just be times where a fresh graduate new in that industry is behind those that have more experience.
Is there anything you wish you had done differently while a student at Isenberg?
I think that I would have taken more courses and talked with more of my professors. I enjoyed getting to know my specific Isenberg professors, but I wish I had more time to meet and talk with more faculty as well as peers. I would also have liked to have done more outside of the classroom to get involved in Isenberg. There are some great clubs, guest speakers, and events that I think provide a lot of valuable knowledge and connections – I always had a great experience when I did participate.
Networking is extremely important but can be intimidating to undergraduates. What tips do you have for getting started engaging with alum or upperclassmen?
Take interest, be eager to learn what others are doing and where their interests lie. Everyone comes to Isenberg with a unique view on their subject matter, and it is so important to hear those perspectives. Talk to your TA’s, your professors, your classmates, club leaders, anyone; ask people questions about things that interest you or what may interest them. Other people’s passion can be a fantastic way to build friendships and connections. If they see you as someone who wants to learn and talk with them about their field, you will be the first person they turn to when they think of something that could benefit you.
