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Building Your Personal Brand

Location: United States
Experience Type: Forage Experiences
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Cultivate Your Online Presence

Developing your employability and professional development skills can be difficult when  you are starting out! Your personal brand is unique to you and being able to demonstrate what is great about you can really help you when applying to internships, vacation schemes or full-time employment. In our Building Your Personal Brand module you will learn about branding and how to best put forward your personal brand. 

After learning the importance of branding yourself to potential employers, you’ll see how you can make an optimised Linkedin profile that accurately reflects your skills and strengths!

No matter what field you plan to go into once you’re in the professional world, you’re going to have to learn how to market yourself within this new work environment. Learning how to sell your brand is critical to today’s professional world, especially with Linkedin.

What’s in it for you? 

No application process, no cost, and no set schedule; complete the programme on your own time.

Upgrade your personal brand and online presence 

Learn how to utilise Linkedin to advance your career.

Get ready for your professional future and start Ashurst’s programme today!

This program is self-paced. It takes approximately 2-3 hours to complete.

Skills Learned:

  • Understand Personal Brand
    Develop an understanding of personal brand and why it matters for job seekers.

    • Personal Branding
    • Image Processing
    • Reputation Management
    • Self-Reflection
  • Manage Your Online Presence & Personal Brand
    Take action to manage your online presence and assess your current personal brand.

    • Digital Presence
    • Self-Assessment
  • Personal Brand + LinkedIn
    Gain an understanding of how to utilise LinkedIn to develop and promote your personal brand.

    • Personal Branding
    • Brand Management
    • Professional Networking
  • Optimise your LinkedIn Profile
    Develop and optimise your LinkedIn profile.

    • Personal Branding
    • Professional Profile
    • Brand Management
  • Promote your Personal Brand
    Promote your personal brand by crafting a compelling LinkedIn post.

    • Professional Networking
    • Brand Management
    • Personal Branding
  • Finish Line

Experience Information

Sponsor
Ashurst
Learn More
Melissa SalvaForage logo
Forage Showcase your skills. Find your career fit.
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Location

Email
careersuccess@isenberg.umass.edu
Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Social
Follow Us on Facebook Follow Us on Instagram Follow Us on LinkedIn Follow Us on X (formerly Twitter) Follow Us on YouTube

Office Hours

M Monday 8:30am-4:30 pm
T Tuesday 8:30am-4:30 pm
W Wednesday 8:30am-4:30 pm
TH Thursday 8:30am-4:30 pm
F Friday 8:30am-4:30 pm

Click here to make a career coaching appointment.

OFFICE OF CAREER SUCCESS

Mary Bergeron
Associate Director, Career Development
Meet Mary
Noelle Bieda
Associate Director, Employer Relations
Meet Noelle
Lauren Casaceli Abad
Associate Director, Career Development & Marketing
Meet Lauren
Chelsea Connelly
Associate Director, Graduate Career Development
Meet Chelsea
Brian Hentz, PhD
Senior Lecturer, Business Communication Program & Communications Coach
Meet Brian
Lea Herrick
Associate Director, Outreach & Employer Relations
Meet Lea
Trista Hevey
Executive Director, Graduate Employer Relations & Outreach
Meet Trista
Bonnie Jurgensmier
Career Development Coach
Meet Bonnie
Alaina Kendrick
Associate Director, Graduate Career Development
Meet Alaina
Dan LaBonte
Assistant Director, Career Development
Meet Dan
Holly Lawrence, PhD
Assistant Dean, Office of Career Success
Meet Holly
Haley Parker
Office Manager
Meet Haley
Beth Pellettieri
Associate Director, Graduate Career Development
Meet Beth
Melissa Salva
Executive Director, Undergraduate Employer Relations & Operations
Meet Melissa
Rachel Snyder
Director, Graduate Career Development
Meet Rachel
Amanda Upton
Associate Director, Undergraduate Career Development
Meet Amanda
Isenberg School of Management
IConnect
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Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003
careersuccess@isenberg.umass.edu
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