Marketing

Are you ready for the 2022-2023 recruiting season? Looking for hiring trends in your industry? Curious about jobs and career paths in marketing? You can find all of these things and more by clicking on the red menu bar below.

Use real-life employment data from across the country to help inform your career decision making!

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Explore Careers in Your Industry

Use the Vault Guides below as well as our “Insights Into Your Industry” database search tool to explore career paths and to find top skills and hiring trends in your industry.

Insights into Your IndustryIn partnership withLightcast logo

Use this database and search tool to get up-to-date data on companies, job titles, and top skills for your industry.

To get started, watch our tours of this tool for undergrads or grad students to help you in your search.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)

Guides to Jobs in Your Industry

Take a look at these many guides by Vault to learn about industry trends, career paths, and more.

Vault Career Guide to Advertising, Third Edition

Vault Career Guide to Advertising, Third Edition

Total advertising spending in the United States reached upward of $171 billion in 2013, according to eMarketer, continuing a spending …

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Vault Guide to General Consumer Products Jobs, Third Edition

Vault Guide to General Consumer Products Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Vault Guide to Branding, Image, and Marketing Consulting Jobs

Vault Guide to Branding, Image, and Marketing Consulting Jobs

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Vault Guide to Social Media Jobs, Third Edition

Vault Guide to Social Media Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Vault Guide to Sales Jobs, Third Edition

Vault Guide to Sales Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Vault Guide to Marketing Jobs, Second Edition

Vault Guide to Marketing Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

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Gain Industry Skills and Experience

Check out the opportunities below for real-world experience through a company-sponsored micro-internship or take a LinkedIn course to learn valuable new skills.

Real-World Work Experience

Check out these 5-6 hour virtual work programs with Fortune 500 companies. These programs are free and can become part of your resume or even lead to a job interview!

Data Visualisation: Empowering Business with Effective Insights
Tata


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Marketing Analysis
Wayfair


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Omnichannel Marketing
lululemon


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Skilling Up with LinkedIn Learning

Look through this selection of courses from LinkedIn and learn new skills as well as brush up on in-demand business skills.

Digital Marketing Trends

Digital Marketing Trends

Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…
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Marketing Tools: Growth Marketing

Marketing Tools: Growth Marketing

Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…
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Google Universal Analytics Essential Training (2020)

Google Universal Analytics Essential Training (2020)

Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…
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Lead Generation: Social Media

Lead Generation: Social Media

Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…
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Social Media Marketing: Strategy and Optimization (2020)

Social Media Marketing: Strategy and Optimization (2020)

Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…
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Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…
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Social Media Marketing Trends

Social Media Marketing Trends

Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…
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Working with Recruiters to Get a Job

Working with Recruiters to Get a Job

Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…
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Creating and Giving Business Presentations

Creating and Giving Business Presentations

Tatiana Kolovou
What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience’s interests, and designed…
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Developing Cross-Cultural Intelligence

Developing Cross-Cultural Intelligence

Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…
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PowerPoint: Designing Better Slides

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…
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Inclusive Leadership

Inclusive Leadership

Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…
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Creative Inspirations: Troika Design Group, Design and Branding Agency

Creative Inspirations: Troika Design Group, Design and Branding Agency

Troika Design Group
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the…
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Access Resources & News

Find Isenberg-approved resources below for your professional development and get the latest career news, tips, and advice.

Professional Development Resources

Take a look at these resources to help you learn about what’s needed to succeed in your industry.

Great Career Conversations the TIARA Way

Great Career Conversations the TIARA Way

Developed by Steve Dalton, the author of The Two Hour job Search, this method will help you structure your thoughts …

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Occupational Outlook Handbook (Bureau of Labor Statistics)

Occupational Outlook Handbook (Bureau of Labor Statistics)

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Career Insights for Marketing Majors

Career Insights for Marketing Majors

Use this handy document to jump start your career research! Use the company names and job titles in this resource as …

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Career News & Advice

Read up on hiring trends, job search tactics, and tips from experts.

Insights into Your Industry: Marketing Majors

Is Marketing a Good Career Path?

4 Leadership Skills Marketing Managers Need to Succeed

Congratulations to Omer Alptekin (Undeclared May ’26)

10 Marketing Jobs That Let You Work from Home

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Join Clubs & Professional Orgs

Get involved by joining one of the organizations below, including Isenberg student clubs and professional organization connected to your industry and interests.

Isenberg Student Clubs

Find a club that is related to your industry, can help with your professional development, or simply connects you with other Isenberg students.

Isenberg Sales Club

Advancement of Diversity in Business

Jewish Leaders in Business and Entrepreneurship

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Professional Organizations

Learn about and maybe even join a professional organization in your industry. Professional organizations sponsor conferences, publish articles and magazines, and sometimes
offer networking events relevant to your industry and special interests.

Isenberg Sales Club

Marketing EDGE – Education.Develop.Grow.Employ

Social Media Club

National Association of Pharmaceutical Sales Representatives

eMarketing Association

The National Association of Women Sales Professionals

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Location

Email
careersuccess@isenberg.umass.edu
Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

About Us

Office of Career Success

Assistant Dean Holly Lawrence

Executive Director and Executive Coach Nic Wegman

Director of Undergraduate Career Services Melissa Salva

Director of Graduate Career Services Trista Hevey

Director of Internships Kim Figueroa

Associate Director Graduate Career Development Rachel Snyder

Assistant Director Career Development Dave Wells

Assistant Director Career Development Tom Patria

Career Coach Alaina Kendrick

Recruitment Manager Noelle Menard

Business Communication Professor Brian Hentz

Chase Career Center Hours

M 8:30am-5pm
T 8:30am-5pm
W 8:30am-5pm
TH 8:30am-5pm
F 8:30am-5pm