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Marketing
Pursuing a career in marketing? Marketing careers can range broadly from digital marketing, to marketing research and analytics, to sales and promotions, to public relations and more; this page is designed to give you access to the career trends, industry insights, and guidance you need to successfully pursue your desired path. If there are additional marketing-related insights you’d like to see on this page, just email Pam Mathison to explore adding them. To set up a coaching appointment, click the red “Meet Pam” link in the Career Coach box on the bottom right side of this page.
Will you be interning, volunteering, or working someplace cool this summer? Enter the 2022 Internship Photo Contest, sponsored by UMass Amherst Career Development & Professional Connections!
The deadline to submit your picture is Sept. 6th. Prizes for the top pictures …
While the marketing industry might remain the same, strategies are fluid. Marketing trends come and go. What’s “in” seems to change every year, keeping the best marketers in the business on their toes.
When you’re young, it’s hard not to think about money. Money you want to spend, money you want to invest, money you want to share with your family, and money that you want to earn. Depending on who you are …
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As a college student looking for an internship, you don’t …
College Recruiter believes that every student and recent grad deserves a great career. Each year, we help more than 3 million students and recent grads find part-time, seasonal, internship, and entry-level jobs requiring 0-3 years of experience.
Berkshire Interns connects college students and recent grads to paid internships at leading Berkshire Businesses. They help their interns with professional development, networking, and adjusting to life in the Berkshires.
Click here to view and apply for over 20 different …
First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)
Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)
Occupation Description
Employment Trends
Top Employers
Education Levels
Annual Earnings
Technical Skills
Core Competencies
Job Titles
Occupation Description
Employment Trends
The number of jobs in the career for the past two years, the current year, and projections for the next 10 years. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs. Sources include Emsi industry data, staffing patterns, and OES data.
Top Employers
These companies are currently hiring for .
Education Levels
The educational attainment percentage breakdown for a career (e.g. the percentage of people in the career who hold Bachelor’s Degrees vs. Associate Degrees). Educational attainment levels are provided by O*NET.
Annual Earnings
Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Technical Skills
A list of hard skills associated with a given career ordered by the number of unique job postings which ask for those skills.
Core Competencies
The skills for the career. The "importance" is how relevant the ability is to the occupation: scale of 1-5. The "level" is the proficiency required by the occupation: scale of 0-100. Results are sorted by importance first, then level.
Job Titles
A list of job titles for all unique postings in a given career, sorted by frequency.
See below for skill-building courses – visit LinkedIn Learningfor more.
Digital Marketing Trends
Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…
Marketing Tools: Growth Marketing
Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…
Google Universal Analytics Essential Training (2020)
Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…
Lead Generation: Social Media
Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…
Social Media Marketing: Strategy and Optimization
Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…
Diversity and Inclusion in Marketing: Inclusive Language for Marketers
Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…
Social Media Marketing Trends
Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…
Working with Recruiters to Get a Job
Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…
Creating and Giving Business Presentations
Tatiana Kolovou
What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience’s interests, and designed…
Developing Cross-Cultural Intelligence
Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…
PowerPoint: Designing Better Slides
Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…
Inclusive Leadership
Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…
The Big Interview platform gives students the skills and preparation they need for successful interviews, including effective responses to challenging …