Career Resources for Marketing Majors

Use real-life employment data from across the country to help inform your career decision making!

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Isenberg Professional Development Resources

Take a look at these resources to help you learn about what’s needed to succeed in your industry.

Creating a Digital Portfolio

Explore Careers in Your Industry

Use the Vault Guides below as well as our “Insights Into Your Industry” database search tool to explore career paths and to find top skills and hiring trends in your industry.

Insights into Your IndustryIn partnership withLightcast logo

Use this database and search tool to get up-to-date data on companies, job titles, and top skills for your industry.

To get started, watch our tours of this tool for undergrads or grad students to help you in your search.

First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)

Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)


Guides to Jobs in Your Industry

Take a look at these many guides by Vault to learn about industry trends, career paths, and more.

Vault Guide to Sales Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Marketing Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Market Research Jobs, Second Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Career Guide to Advertising, Third Edition

Total advertising spending in the United States reached upward of $171 billion in 2013, according to eMarketer, continuing a spending …

Vault Guide to General Consumer Products Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Vault Guide to Social Media Jobs, Third Edition

The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for …

Gain Industry Skills and Experience

Check out the opportunities below for real-world experience through a company-sponsored micro-internship or take a LinkedIn course to learn valuable new skills.

Real-World Work Experience

Check out these 5-6 hour virtual work programs with Fortune 500 companies. These programs are free and can become part of your resume or even lead to a job interview!

Skilling Up with LinkedIn Learning

Look through this selection of courses from LinkedIn and learn new skills as well as brush up on in-demand business skills.

Developing Ideas and Advertising Concepts

Taught by Craig Smallish
After landing a client, the designer’s first chore is to communicate and develop the initial idea, whether it’s a storyboard…

Excel for Marketers

Taught by Michael Taylor
Excel is a powerful tool for analyzing marketing data and trends. But it’s easy to be scared off by its…

Social Media Marketing Strategy: TikTok and Instagram Reels

Taught by Ashley Kennedy
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad…

A Beginner’s Guide to Writing User Stories

Taught by Dylan Jensen
Knowing how to write an effective user story is an important skill if you work in product development or project…

Digital Marketing Trends

Taught by Martin Waxman
View Martin’s LinkedIn Newsletter Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing…

Marketing Tools: Growth Marketing

Taught by Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…

Lead Generation: Social Media

Taught by Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Taught by Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…

Social Media Marketing: Strategy and Optimization (2020)

Taught by Martin Waxman
View Martin’s LinkedIn Newsletter Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on…

Social Media Marketing Trends

Taught by Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…

Working with Recruiters to Get a Job

Taught by Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…

Digital Marketing Foundations (2021)

Taught by Brad Batesole
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this…

Creative Inspirations: Troika Design Group, Design and Branding Agency

Taught by Troika Design Group
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the…

Marketing Tools: Digital Marketing Tools and Services

Taught by Anson Alexander
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which…

Infographics: Visualizing Relationships

Taught by Shane Snow
View Shane’s LinkedIn Newsletter In this course, author Shane Snow shows how to depict complex relationships in an easy-to-understand infographic,…

Promoting Your Podcast

Taught by Danny Ozment
Have an idea for a podcast? Wondering how you launch a successful podcast? In this course, Danny Ozment shows how…

Inclusive Leadership

Taught by Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…

PowerPoint: Designing Better Slides

Taught by Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

Developing Cross-Cultural Intelligence

Taught by Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…

How to Source and Secure Influencer Brand Deals

Taught by Knowable
As the creator economy booms, competition for brand sponsorships is more intense than ever. So how do creators get an…

Career News & Advice

Read up on hiring trends, job search tactics, and tips from experts.

Join Clubs & Professional Orgs

Get involved by joining one of the organizations below, including Isenberg student clubs and professional organization connected to your industry and interests.

Isenberg Student Clubs

Find a club that is related to your industry, can help with your professional development, or simply connects you with other Isenberg students.

Professional Organizations

Learn about and maybe even join a professional organization in your industry. Professional organizations sponsor conferences, publish articles and magazines, and sometimes
offer networking events relevant to your industry and special interests.

Location

Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Office Hours

Monday 8:30am-4:30 pm
Tuesday 8:30am-4:30 pm
Wednesday 8:30am-4:30 pm
Thursday 8:30am-4:30 pm
Friday 8:30am-4:30 pm

Click here to make a career coaching appointment.