Welcome Marketing Majors!

Visit for regular updates about career opportunities in marketing, including relevant blog posts, job and internship postings, networking events, information sessions, and more. Click on the Identity Resources tab above for additional opportunities that might be right for you. You are also encouraged to click here to set up your user profile for personalized updates!


Pursuing a career in marketing? Marketing careers can range broadly from digital marketing, to marketing research and analytics, to sales and promotions, to public relations and more; this page is designed to give you access to the career trends, industry insights, and guidance you need to successfully pursue your desired path. If there are additional marketing-related insights you’d like to see on this page, just email Pam Mathison to explore adding them. To set up a coaching appointment, click the red “Meet Pam” link in the Career Coach box on the bottom right side of this page.

Sign up for Access Your Potential with PwC

On October 26, 2021, PwC is launching a digital platform that builds on the firm’s Access Your Potential commitment. This is one part of our firm’s commitment to help reach societal equity by providing a clear path to career and …

By Melissa Salva
Melissa Salva Director of Employer Engagement Melissa Salva
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Isenberg Investment Banking (IB) Club Launch and First Meeting Nov 1, 7pm

The Isenberg Investment Banking Club will hold its first meeting, Monday, November 1st!

This semester will hold the official launch of the Isenberg Investment Banking Club. We will be the only finance and business organization on campus that has a …

By Kim Figueroa
Kim Figueroa Career Coach Kim Figueroa
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Student Spotlight: Grace Dixon, Marketing & Spanish ’21


A: I have been involved with Isenberg Women in Business which has provided amazing resources for my career development and skills. Additionally, I have been involved with …

By Cecelia Jenkins
Cecelia Jenkins Cecelia Jenkins
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Student Spotlight: Bhani Sethi, Marketing & Microbiology Double Major, ’23


A: I am involved in the Isenberg Women in Business Club. Additionally, I am the head of fundraising for the Isenberg Marketing Club, and I am a …

By Cecelia Jenkins
Cecelia Jenkins Cecelia Jenkins
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Student Spotlight: Madison Peyser, Sport Mgmt. & Marketing Double Major, Sociology Minor, ’22


A: Outside of class, I am the Director of Marketing and Social Media on the McCormack Sports Leaders Forum. I maintain the Instagram account and oversee content …

By Cecelia Jenkins
Cecelia Jenkins Cecelia Jenkins
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Skill-Building with LinkedIn Learning

See below for skill-building courses – visit LinkedIn Learning for more.

Digital Marketing Trends

Martin Waxman
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert…

Marketing Tools: Growth Marketing

Jim Huffman
Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so…

Google Universal Analytics Essential Training (2020)

Corey Koberg
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report…

Lead Generation: Social Media

Billy Gene Shaw
Want to dramatically increase the amount and quality of leads at your company without dramatically increasing your budget? In this…

Social Media Marketing: Strategy and Optimization

Martin Waxman
Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice…

Diversity and Inclusion in Marketing: Inclusive Language for Marketers

Andrew McCaskill
Words matter. For as much as words can make a positive impact with an audience, they can also divide and…

Social Media Marketing Trends

Brian Honigman
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media…

Working with Recruiters to Get a Job

Jenny Foss
While most job seekers know that recruiters—or headhunters—exist, many don’t understand what recruiters do or how they can help make…

Creating and Giving Business Presentations

Tatiana Kolovou
What makes a compelling presentation? A presentation that is built on strong research, tailored to your audience’s interests, and designed…

Developing Cross-Cultural Intelligence

Tatiana Kolovou
Being able to work across cultures is an increasingly necessary skill for all employees. Communications expert Tatiana Kolovou helps you…

PowerPoint: Designing Better Slides

Heather Ackmann
Designed for non-designers, this course introduces average business professionals to key design components and requirements for purposeful PowerPoint slide design.…

Inclusive Leadership

Dr. Shirley Davis
Join global workforce management expert Dr. Shirley Davis as she shares how to create and lead an organization that leverages…

Featured Resources

The Isenberg Resume: A How-To Guide for Undergraduate Students
Big Interview

The Big Interview platform gives students the skills and preparation they need for successful interviews, including effective responses to challenging …

Big Interview Quick Start Guide
Career Insights for Marketing Majors

Use this handy document to jump start your career research! Use the company names and job titles in this resource as …



Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Chase Career Center Hours

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T 8:30am-5pm
W 8:30am-5pm
TH 8:30am-5pm
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