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Personal Banking

Location: United States
Experience Type: Forage Experiences
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Launch and track the success of a new personal credit card called Kharismo with Citi’s Personal Banking team

Welcome to our job simulation! We are so excited to have you here.

Citi’s U.S. Personal Bank, a leader in banking, credit cards and wealth management through Citigold, is a critical growth engine for Citi. To stay ahead of rapidly changing consumer preferences and competitive dynamics, the U.S. Personal Bank is accelerating our growth in proprietary cards, deepening our penetration in our six core retail markets and continuing to invest in digital capabilities.

Enroll in our Personal Banking Job Simulation today to experience our day-to-day work, develop core skills in client communication, product development, and marketing campaign execution, and showcase motivation to our recruiters.

This Job Simulation is not an employment relationship with Citi. It is Forage’s policy and recommendation that you do not list this job simulation as employment work experience or an internship. You are welcome to consider adding your completion as an extracurricular activity, as outlined in Forage’s CV Policy reference guide. You will receive a certificate at the end of this experience. To receive your certificate, you must confirm that you have reviewed and consented to the Forage CV Policy reference Guide.

This program is self-paced. It takes approximately 5-6 hours to complete.

Skills Learned:

  • Acquiring Customer Feedback / Market Research
    Gather customers’ needs, preferences, and profiles to design a new credit card

    • Client Needs Assessment
    • Fact-Finding
    • Client Communication
  • Preparing the launch of a new personal branded credit card
    Design a new personal branded credit card

    • Product Development
    • Ideation
    • Communication
    • PowerPoint
  • Present raw data in a digestible format
    Analyze and summarize customer and industry data to draw meaningful conclusions

    • Quantitative Analysis
    • Excel
    • Communication
  • Present useful insights on Kharismo’s customer base and the charges levied on them
    Draw useful insights and offer suggestions to expand Kharismo’s customer base and reduce its default risk

    • Data Analysis
    • Data Extraction
    • Communication
    • Excel
    • PowerPoint
  • Finish Line

Experience Information

Sponsor
Citi
Learn More
Lauren Casaceli AbadForage logo
Forage Showcase your skills. Find your career fit.
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Location

Email
careersuccess@isenberg.umass.edu
Address

Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003

Social
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Office Hours

M Monday 8:30am-4:30 pm
T Tuesday 8:30am-4:30 pm
W Wednesday 8:30am-4:30 pm
TH Thursday 8:30am-4:30 pm
F Friday 8:30am-4:30 pm

Click here to make a career coaching appointment.

OFFICE OF CAREER SUCCESS

Mary Bergeron
Associate Director, Career Development
Meet Mary
Noelle Bieda
Associate Director, Employer Relations
Meet Noelle
Lauren Casaceli Abad
Associate Director, Career Development & Marketing
Meet Lauren
Chelsea Connelly
Associate Director, Graduate Career Development
Meet Chelsea
Brian Hentz, PhD
Faculty, Business Communication Program
Meet Brian
Lea Herrick
Associate Director, Outreach & Employer Relations
Meet Lea
Trista Hevey
Executive Director, Graduate Employer Relations & Outreach
Meet Trista
Bonnie Jurgensmier
Career Development Coach
Meet Bonnie
Alaina Kendrick
Associate Director, Graduate Career Development
Meet Alaina
Dan LaBonte
Assistant Director, Career Development
Meet Dan
Holly Lawrence, PhD
Assistant Dean, Office of Career Success
Meet Holly
Silas McClung
Career Development Coach
Meet Silas
Haley Parker
Office Manager
Meet Haley
Beth Pellettieri
Associate Director, Graduate Career Development
Meet Beth
Melissa Salva
Executive Director, Undergraduate Employer Relations & Operations
Meet Melissa
Rachel Snyder
Director, Graduate Career Development
Meet Rachel
Amanda Upton
Associate Director, Undergraduate Career Development
Meet Amanda
Isenberg School of Management
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Office of Career Success
Chase Career Center, Suite N207
Isenberg School of Management
UMass Amherst
121 Presidents Drive
Amherst, MA 01003
careersuccess@isenberg.umass.edu
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