Top 5 Tools for Digital Marketing

When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. …

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A Day in the Life: Communications Consultant

My role on the Inclusion & Diversity (I&D) team as a Communications Consultant is to spread awareness of I&D initiatives and share the importance of inclusion to the 40k+ Humana associates across the country. It's important that we inform our …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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10 Ways to Maintain Job & Internship Search Momentum During Winter Break

If you have not yet secured a job or internship for next summer, you may be worried about fielding questions from family members during the holidays.

Isenberg’s Office of Career Success understands that you may be anxious about these conversations, …

By Melissa Salva
Melissa Salva Executive Director, Undergraduate Employer Relations & Operations
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6 Steps to Beginning a Career in SEO

Search engine optimization has grown from a minor web development skill into a full-time position. Today, if a web user can't find a company online, it's toast. This fact has given rise to specialists who have mastered navigating the chaotic …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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6 Best Digital Marketing Jobs (Including Skill Requirements and Salary Ranges)

Since the onset of the global pandemic, remote work has been surging. Meanwhile, digital marketing has also been surging, as many industries continue to embrace e-commerce and digitization. As a result, now is a great time to take advantage of …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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How to Become a Creative Director at a Top Ad Agency

In order to shed some light on the steps you have to take to become a creative director at a top ad agency, the qualities and skills creative directors need to succeed, and the best and worst things about the …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually? 

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Cover Letter Tips for Creative Careers

Good advice– on anything these days– is hard to find. But in no area is it so woefully inadequate as cover letters for creative professionals looking to thrive in creative careers.

What’s so wrong with cover letter advice for creatives? In general, …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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A Day in the Life: Book Marketing Manager

Name: Bryan Christian
Title: Marketing Manager
Company: Simon & Schuster (New York, NY) (a division of Viacom)
Age: 35

Education: B.A. in History from Blackburn College

Professional History
After college, I had several jobs from working at a law firm …

By Firsthand
We help applicants, students, job-seekers and professionals like you find the right career path using the power of firsthand experiences.
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Top 10 Jobs for Marketing Majors

When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …

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