Career Resources for HTM MajorsCareer Resources for OIM Majors

Google Analytics 4 (GA4) Essential Training

Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.

Learn More